MY NEXT BOOK IS A BUSINESS THRILLER. BECOME AN ADVOCATE NOW.
One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman says that the board members have reached the end of their patience. If David and his leadership team can’t produce a viable turnaround plan in five weeks, they’re out of a job. The problem is, they’ve already used every trick in the book and nothing has worked. Their only hope is to try something new. But what?
The tools at the heart of Scramble are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy—a faster, more collaborative approach to building a brand. At the back of the book is a step-by-step guide for applying the principles in the story.
The launch date for Scramble is October 1. However, if you’re a corporate leader, educator, or brand consultant, you can become a Scramble Advocate and receive five great benefits:
1. Get a free advance copy of Scramble.
Sign up as an Advocate and I’ll send you a link to the ebook. You’ll have instant access to Scramble well before the launch date. All you’ll need is a Kindle app for your phone or tablet, or simply ask for a PDF. After you read the book you’ll be ready to join one of three optional town-hall discussions in LinkedIn.
2. Join one of three LinkedIn town-hall meetings.
Participate in a live online discussion and help me develop guides for use with your group—whether a corporate team, a student class, or professional colleagues. Choose your town hall and share your ideas. My goal is to help you get the most from the book.
3. Get a free discussion guide for use with your team or class.
I’ll use the best ideas from the town-hall meetings to create three different guides: a discussion guide for corporate leaders; a teaching guide for educators; and a workshop guide for brand consultants. I’ll make these available free to Advocates as soon as they’re ready.
4. Buy unlimited print books at 40% off—before the public launch.
As a Scramble Advocate, you’ll get a deep discount on deluxe softcover books for your group, classroom, or company. These premium editions will not be available from Amazon or physical bookstores—only from one special retailer. Best of all, you won’t have to wait for the public launch on October 1. They can be yours starting on June 15.
5. Schedule a live, online Q&A session with me.
Buy a minimum of 10 books (at 40% off), and I’ll be happy to participate in a free video session with your team over Skype or the platform of your choice. It’s a great way to inspire your group to greater heights. I’ll also include a free autographed copy with your order. Sound good?
Here’s some advance praise for the book to whet your appetite:
“Renowned marketer and strategist Marty Neumeier uses his terrific storytelling talents to showcase the intensity and complexity of modern business strategy.”
—Kit Yarrow, PhD, professor of consumer psychology, author of Decoding the New Consumer Mind
“Neumeier turns out to be thriller writer as well as brand sage. Dramatically poignant, and highly recommended for anyone facing a strategy dilemma.”
—Kevin Duncan, thought leader and author of The Ideas Book and The Smart Strategy Book
“His storytelling superpowers transmute business strategy into an unputdownable thriller. Porter meets Grisham—but better.”
—Robert Jones, professor of brand strategy, University of East Anglia; strategist at Woolf Olins; author of Branding: A Very Short Introduction
“He pulls no punches. This book is a pleasure to read and a delight to think about afterwards.”
—Niraj Dawar, professor of marketing, Ivey Business School, author of Tilt
“Scramble is the culmination and ultimate compilation of Marty Neumeier’s groundbreaking books.”
—Denise Lee Yohn, author of Fusion and What Great Brands Do
“One of the most surprising and valuable business books I’ve read in a long, long time.”
—John Spence, Top 100 Business Thought Leader, author of Awesomely Simple