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MARTY NEUMEIER


Your brand isn’t what you say it is. It’s what they say it is.

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MARTY NEUMEIER


Your brand isn’t what you say it is. It’s what they say it is.

 

MY MISSION IS YOU

You want to be a brand genius. You want to build businesses, outmaneuver competitors, even disrupt industries. You’re not happy just to satisfy customers. You want to delight them. Engage them. Empower them. You want to organize them into an army of advocates who’ll spread the word about your product, service, or company. I’m here to help.

 
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I'VE GOT SOME TOOLS


Here you’ll find the ideas, techniques, and principles that every brand master needs. This is the place to buy books. Read articles. Sign up for workshops. Steal my ideas. Join the conversation. But first, take a moment to subscribe so you’ll always have the latest updates.

SUBSCRIBE

I'VE GOT SOME TOOLS


Here you’ll find the ideas, techniques, and principles that every brand master needs. This is the place to buy books. Read articles. Sign up for workshops. Steal my ideas. Join the conversation. But first, take a moment to subscribe so you’ll always have the latest updates.

SUBSCRIBE

My books are brief. I won’t ask you to read 500 pages if I can get them down to 150. You can read most of my books on a short plane ride and be ready to go by the time you touch down. I know you’re busy. My goal is to get you started right away. 

“Never has one author jammed so many good ideas into so few pages.”
—Al Ries, co-author of Positioning: The Battle for Your Mind

“No filler. No fluff.” 
—Tom Kelley, partner at IDEO, author of The Art of Innovation

“Marty Neumeier is a master storyteller.”
—Kit Yarrow, PhD, author of Decoding the New Consumer Mind

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LET’S GET TOGETHER


I work with marketers, consultants, designers, and CEOs to improve their brand skills and trigger meaningful change. It’s part of my title at Liquid Agency—Director of Transformation. Sometimes the best way to trigger change is to meet face to face at conferences, workshops, and other events. 

VIEW EVENTS

LET’S GET TOGETHER


I work with marketers, consultants, designers, and CEOs to improve their brand skills and trigger meaningful change. It’s part of my title at Liquid Agency—Director of Transformation. Sometimes the best way to trigger change is to meet face to face at conferences, workshops, and other events. 

VIEW EVENTS

aBOUT ME

I started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, I moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. 

In 1996 I started Critique, the first magazine about design thinking. After five years it failed. I then launched Neutron, a design think tank focused on brand-building processes that drive organizational change. It succeeded. I later merged Neutron with Liquid Agency, and here I am. As Director of Transformation at Liquid, I consult with leaders and execs of some of the world’s most exciting companies, while writing and speaking on the topics of business strategy, design, and innovation.

When I’m not traveling for business, I spend my time in California and France. My wife and I have a 400-year-old stone cottage in the Dordogne, where we go in hopes of someday speaking French. You can read about our misadventures in Beginning French, written under the pen name les Américains. I won’t be quitting my day job anytime soon. 

ABOUT LIQUID

Liquid Agency is a design firm that gets high marks for both strategy and creativity—a rare feat in the consulting world. We’re proud to be ranked number one in Silicon Valley. 

But mostly we’re grateful to have learned our craft in a part of the world where innovation is a way of life—a place and time that James Burke called “the burning point of history.” Silicon Valley has taught us how to challenge the status quo, work collaboratively, and partner successfully with some of the planet’s most visionary companies. 

We love helping our clients launch new brands and reinvigorate existing ones. We bring expertise to a range of tasks: brand strategy, category development, nomenclature, brand architecture, environmental branding, employee communication. Our clients come from industries as diverse as technology, apparel, retail, manufacturing, and finance. Some are large and famous; others small and full of promise. What they share is an unreasonable dream to make a difference. To be amazing. To change the world.