If you work on brands, you need this ebook. BRAND A-Z is a hyperlinked dictionary with 1,000 indispensable terms in brand strategy, marketing, advertising, design, innovation, and business management. Each definition is connected to others, so you can follow the links wherever they lead, building a rich tapestry of knowledge about branding and related disciplines.
Who should have it:
Professionals and teams who work on brand-related projects. Brands are built by specialists, and specialists can only succeed through collaboration. Collaboration, by practical necessity, requires a common language. BRAND A-Z is a must-have tool for marketers, strategists, planners, designers, innovators, entrepreneurs, and students.
“BRAND A-Z is the one comprehensive resource that brand-builders can’t live without.”
—Denise Yohn, author of What Great Brands Do
“In a field crowded with different perspectives, a reference guide that disambiguates industry terms is gold.”
—Melis Senova, PhD, CEO of Huddle, author of This Human
“Marty’s approach to brand-building is unmatched, and this handy guide should be required reading for any student of modern marketing.”
—Mark DiCristina, director of marketing at MailChimp